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Apple Reclaims China’s Smartphone Crown with Strategic iPhone Discounts
Apple Reclaims China’s Smartphone Crown with Strategic iPhone Discounts
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Apple''s iPhone surged back to the top of China''s smartphone market in May, marking its strongest two-month performance since the pandemic began. Counterpoint Research data reveals a 15% year-over-year global sales increase for April-May, driven primarily by China and the US, with notable gains in Japan, India, and the Middle East.
The resurgence came at a cost—literally. Fierce competition from Huawei and other local brands forced Apple to slash iPhone 16 prices by up to 2,530 yuan ($351), a tactical move that reignited demand. While these discounts delivered immediate results, questions linger about Apple''s long-term strategy in China''s volatile mobile market.
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